Ability Multimedia Web Advertising Services
Most potential customers use search engines to find the goods and services they need, whether they research them on the web and buy them locally or buy them online. Ability Multimedia has the expertise to help you develop an online marketing strategy that suits your business and budget.
Search Engine Optimization (SEO) for Organic Search
Most potential customers start the buying process by searching Google or other search engines. A high rank for the keywords that potential customers are likely to use puts your business in front of customers when they are actively searching for your products and services. Ranking well in organic search is both an art and a science. Ability Multimedia will use its expertise to lift your company up in the search results for keywords that matter to your business.
- SEO Analysis
- Website and on-page optimization consultation
- Link building
- Directories
Online advertising
Pay-per-click advertising is the fastest way to put a business in front of prequalified consumers. On search engines, your ads are displayed when a prospect searches keywords you have selected. Facebook displays ads based on information in the user’s account. Email marketing allows you to build a mailing list of potential customers who have indicated that they are interested in receiving email from your business and use it to market your products and services. Read more about our Search Engine Marketing Services.
- Google Adwords
- MSN/Yahoo
- Facebook Ads
- E-mail marketing
Social Media Marketing/ Online Presence Management
Social Networking is increasingly the primary using the web. This trend provides a tremendous opportunity for the use of social media for branding, marketing & networking. On the other hand, social media has influence of individual consumers, making customer service challenging. Ability Multimedia can help you choose and make the most of the social media opportunities on the web and identify and manage customer reviews, blogs and comments about your business.
Some of the social media we can work with include:
- Yelp
- Google local
- YouTube
Analytics
What does your web traffic mean? Is the money you are spending generating return on investment (ROI)? Ability Multimedia specializes in analyzing the value of web traffic that comes to your website. Among other techniques, we use A/B and multivariate testing to hone the effectiveness of your web pages, resulting in higher conversions. We use analytics to make your marketing budget produce the best possible ROI.
Our analytics services are available as part of most of the other services we offer. We also provide Analytics as a separate service.